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Jet Aviation Marks 50th Anniversary with Refreshed Branding
Business aviation services group is marking its 50th anniversary in 2017.

Jet Aviation is set to kick off its 50th anniversary year with a new corporate identity to be used beginning January 1, 2017. The global business aviation services group has unveiled a new logo and corporate emblem that replaces the traditional deer-head symbol that has been in use since the company, now a General Dynamics subsidiary, was founded by Swiss entrepreneur Carl Hirschmann and his family back in 1967. The new branding retains the same colors but features a new monogram with the word JET that acknowledges the industry’s commonly used abbreviation for Jet Aviation.


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