In an effort to raise the bar on customer service, the Air Elite FBO network has joined forces with training providers Ritz-Carlton Leadership Center and ServiceElements. Formed last year from the remnants of the former ExxonMobil Avitat network, the fledgling Air Elite brand comprises 25 FBOs, including nearly all of the former U.S. Avitat locations, which decided to remain together after the oil company pulled the plug on its support of the brand. At a meeting last August in Phoenix, the city’s namesake mythological bird was much in the minds of the former members as the new network of aviation service providers rose from the ashes of Avitat.
“What we are trying to do with the Air Elite network is make sure that our locations stand out among all the other locations that are out there,” said Warren Boin, the network’s vice president of marketing. “The Air Elite personnel at each one of our locations have received training to Ritz-Carlton standards.”
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