PrivatAir has taken $10 million in deposits for its Select jet card, which enables customers to pre-buy blocks of flight hours. “There has been a strong drive on the Select card,” PrivatAir chief executive Greg Thomas said here on Monday. “We believe it’s the perfect product for Europe and we think the rest of this year will show some very interesting developments in that field. We have been through two renewal cycles without spending any money on marketing, and we’ve used it as a pilot program to understand how to manage dead heads and other issues.”
Richard Koe, vice president for charter and aircraft management, said that compared with ad hoc charter, the advantage of the jet card approach to private air travel is the greater convenience it offers. “It costs a bit more, but there are a lot of new entrants, and if you find an operator with the right product it can actually be more economical than ad hoc,” he said.
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