Aircraft
Honda Aircraft Takes Steps to Expand Bizjet Market
Rather than go after every existing market slice, Honda Aircraft is looking at arrangements to introduce the aircraft to new markets.

As Honda Aircraft passes its 100-aircraft milestone, the business jet maker is taking a methodical approach to building its customer base by introducing the aircraft to new markets and customers. This philosophy has sprung new arrangements such as the plan for the HondaJet China dealership to launch FlightJoy next year with three of the HondaJet light twins. It also spurred development of the arrangement with ANA for HondaJets to serve as feeder aircraft on certain of the Japanese carrier’s routes.


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