Boeing Business Jets continues to hold high expectations for the Asia-Pacific market as the region accounts for 26 percent of its customers. Pre-owned BBJs in the region remain popular but the company is heavily focused on deliveries of its Max series aircraft. It has sold 18 BBJ Max aircraft to date with 13 Max 8s, three Max 9s and two Max 7s contributing to the total.
Half of BBJ’s customers fall into the private category, while the remainder consists of government (34 percent), charter (12 percent), and the corporate sector (4 percent). Jeff Dunn, deputy to the president and vice president of sales for BBJ, said the current customer representation in the Asia-Pacific region has increased from about 17 percent over the last decade. “Traditionally, there are mostly single-aisle airplanes in the greater China area, so we have focused on that segment. With all of the companies and GDP that’s been created in China, they need those types of airplanes. It’s almost like an efficiency tool,” explained Dunn.
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