Avionics
Thales out to prove it's a worthy competitor
In a shift from its traditional role serving the airlines, Thales is preparing to expand its presence in North America this year with a line of avionics pr

In a shift from its traditional role serving the airlines, Thales is preparing to expand its presence in North America this year with a line of avionics products for business jets. But before the manufacturer fully commits to the endeavor, it is putting extra emphasis on product support, an area that has caused headaches for the manufacturer–and its customers–in the past.

“Our vision is to become a major systems integrator and player in the business jet segment,” said Ed Senen, vice president of marketing and sales for Thales’ North American operation. But he conceded that the company must do a better job of providing support for operators to be successful. “We have made great strides with our air transport customers and we plan to bring that same level of support to the business jet segment.”