Cabin Interior and Electronics
Innovative Advantage Celebrates 20 Years of Innovation
Company's fiber-optic backbone and digital nodes keep aircraft cabins up to date
Innovative Advantage AVDS node
Innovative Advantage's eight-slot AVDS node

Twenty years ago, engineer Richard Morris and his wife Sally launched Innovative Advantage to develop the first audio/video distribution system (AVDS) for business aircraft. Even before massive amounts of streaming video data came onto the scene, Morris saw a need for a fiber-optic backbone that supports AVDS nodes with configurable slots for in-flight entertainment (IFE) and cabin management system (CMS) components and that can handle almost unlimited growth. The past two decades have borne out Morris’ convictions.

“Innovative Advantage has a history of technology innovations,” said Greg Cornell, the Kirkland, Washington company’s president. “[It] hit at a perfect time where fiber-optic distribution was at an inflection point where it could be used as a backbone.” Since its founding in 2005, Innovative Advantage has delivered more than 10,000 AVDS nodes, and the first one is still working and remains upgradeable.

Loading…