Avionics
Universal demos enhanced online weather broadcasts
“Free” is the most effective word in sales, according to marketing gurus, so Universal Weather and Aviation’s enhanced, free online weather video broadcast

“Free” is the most effective word in sales, according to marketing gurus, so Universal Weather and Aviation’s enhanced, free online weather video broadcast should attract considerable attention. Featuring more frequent posting times, the new version of Aviation Weather Today also allows users to watch individual segments of the broadcasts. Universal is showing the broadcast at its NBAA exhibit (Booth No. 219) here at the show. It is also available at www.awt.aero.

“These enhancements are based on feedback and recommendations from viewers utilizing the broadcast to supplement their daily flight planning process,” said Randy Stephens, senior director, specialty products. “Segmenting the broadcast into chapters is a time-saver for our viewers, as it allows pilots to watch the segments of interest to them.”