After spending the last several years struggling to make inroads into the business aviation market, particularly in North America against the likes of Honeywell and Rockwell Collins, Thales Aerospace has decided to hone its approach by targeting its products not only to large business jet OEMs but also directly to business jet operators.
“Our focus until now [in the business aviation market] has been on the OEMs,” Ed Senen, Thales vice president and general manager for aerospace services worldwide, told AIN in an interview in September before the start of the NBAA Convention. “Now we are trying to deal more directly with the operators.” The avionics and flight controls group has maintained a relatively low profile in this segment of aviation in comparison to rivals. Now, a number of retrofit products handpicked from the Thales portfolio are aimed at changing that.
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