Weather data specialist Meteorlogix is stepping up efforts to get its line of aviation-related products out in front of corporate pilots. As the biggest provider of weather services to the airlines, the company already has a foothold in aviation, yet it admits that its name is not as well known in business aviation circles as that of its nearest competitor, WSI of Andover, Mass.
Part of the reason has to do with the fact that the Meteorlogix name is relatively new, having been created in October 2001 in the merger of weather service companies Kavouras, based in Minneapolis; DTN Weather Service in Omaha, Neb.; and Weather Services Corp. in Lexington, Mass. The company still maintains separate offices in each of these locations, with about 250 employees spread among the three. In all, its customer list includes some 20,000 commercial users. About 20 percent of Meteorlogix’ annual revenue comes from aviation markets, and an increasing portion of this sum includes FBOs and multi-airplane corporate flight departments.
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