A multi-engine, instrument rated pilot, James Wynbrandt has been an AIN and Business Jet Traveler contributor since 2003. His in-depth reporting and insightful features have won more than a dozen editorial honors, including two National Business Aviation Association Gold Wing Awards (2019; 2021), and his articles have also appeared in the New York Times, Barron’s, Fortune, Forbes, and Smithsonian Air &amp; Space. He has flown his Mooney M20K 252 on assignments throughout North and Central America and the Caribbean. Wynbrandt is also the author of Flying High (Wiley &amp; Sons), a biography of Jet Blue founder David Neeleman, as well as histories, references works, and books on a variety of other topics from major publishers. He lives in New York City.

Contributor - Business Aviation

James Wynbrandt

MRO engine parts provider Farsound Aviation is getting noticed at the Farnborough International Airshow this week with its restroom-based advertising campaign. Displayed inside the comfort facilities at the show, the campaign features a trio of posters depicting a human heart, lungs, or brain, assembled from engine parts and hardware, with the tagline “Your Problem - Our Solution,” highlighting Farsound’s individualized approach to serving&nbsp;clients.

 


“It just seemed like a good idea,” said Simon Mariner, the Romford, UK company’s head of business development, about the ad placement locations.&nbsp;

 


Arthur London Agency created the campaign, and while not new, it is making its Farnborough debut. Farsound has exhibited at previous editions of the show.

 


Farsound provides aftermarket C-class hardware and expendables for engines from Rolls-Royce, Pratt &amp; Whitney, GE, and others. The rebound of the MRO sector has lagged the OEM markets, Mariner said.&nbsp;“And now the supply chain is the real major issue: raw materials, Ukraine issues, exotic metals, lead times are going through the roof. Stock is becoming more and more difficult to obtain,” he explained.

 


But Farsound sees market resiliency in the biennial gathering’s return.&nbsp;“We’re glad Farnborough’s back on,” said Mariner as he eyed the opening day crowd. “It’s hot, but the weather’s not put anybody off. It’s busy.”

News and developments about aircraft engines, including turbofan, turboprop, turboshaft and piston.

Farsound Taps Creative Campaign for Farnborough Show

UK-based MRO Farsound Aviation is using a creative concept to draw attendee interest at the Farnborough Airshow.

2024 Corporate Aviation Leadership Summit

Matt Thurber

News and issues relating to business, corporate and private aviation, primarily regarding turbine-engine-powered airplanes and helicopters. Subjects include aircraft, engines, maintenance, operations, personnel, acquisitions, accidents, safety, security, and training.

One engine would be able to run at low-idle in a twin-engine helicopter application

FAA Proposes Special Conditions for PW220A Idle Cruise

Charles Alcock

Essential news and analysis on the defense aerospace business. Your trusted source for new and ongoing programs and requirements in military aircraft (manned and unmanned), engines, avionics, weapons and associated systems, including ground-based air defense.

Improved engine production and test facilities are mainly focused on military programs

Rolls-Royce Completes $1 Billion Engine Site Upgrade

News and developments about airplanes, helicopters and unmanned air vehicles used in all varieties of operations, including airlines, military, business, commercial, general aviation and private.

News about environmental issues relating to aircraft operations, including noise issues, emissisions, and regulations. See Fuel for biofuel.

News and issues relating to the aerospace industry that are related to the science, engineering and business of flight in space involving civil, industrial and military applications, and similar topics related to flight in the atmosphere of the Earth that are not covered more directly by other AINonline subject channels. In other words, both astronautical and aeronautical subjects, except for those aeronautical topics that are specifically covered elsewhere on this website.

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Australian start-up planned to convert Beechcraft Bonanza and 1900D aircraft

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News and issues regarding all manner of civil and military rotorcraft and their powerplants, including helicopters, tilt rotors and unmanned air vehicles.

Turboshaft has flown more than 600 hours after first flight in March 2023

EASA Issues Type Certificate for AW09 Arriel 2K Engine

News and issues about aviation maintenance, repair and overhaul (MRO), covering all segments of the aviation industry; and modifications for aircraft and engines. Subjects include product support of aircraft, engines and avionics, MRO company mergers, acquisitions, announcements and personnel, Airworthiness Directives, Supplemental Type Certificate approvals and other topics.

News and information on safety procedures and concerns.

News and issues concerning general aviation, specifically airplanes and helicopters powered by piston and alternative engines (i.e., non-turbine powered aircraft). Subjects include aircraft, engines, personnel, acquisitions, accidents, safety, security and training.

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