While other major manufacturers are struggling to find the right production organization or have spent years changing their minds about what product to launch next, Embraer has been quietly reaping the fruits of a sound management strategy, according to independent financial analysts. The Brazilian company has launched no fewer than five new business jet programs in three years (see timeline on page 60), although this covers just two clean-sheet designs: the Phenom 100/300 and the Legacy 450/500 families.
Since launch, every program milestone has taken place on time. This is remarkable, given the generally negative record of program delays in the aerospace industry.
“Embraer management people certainly exert strong pressure on themselves, since it is even more difficult to acquire credibility when you work in an emerging country,” said Andrea Goldstein, a Latin America economics expert with the Organisation for Economic Cooperation and Development.
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