“The business aviation industry is in a unique position, it's adaptable, it’s nimble, it is an early adopter of innovation, but it’s also in the crosshairs of many environmentalists,” said Sky News anchor Jonathan Samuels, who moderated a panel on sustainability and industry perception yesterday at the EBACE newsmakers press luncheon.
Leading off the discussion, which featured the heads of several OEMs—including Chadi Saade, president of Airbus Corporate Jets; Joe Benson, president of Boeing Business Jets; Carlos Brana, executive v-p for civil aviation with Dassault Aviation; Michael Amalfitano, Embraer Executive Jets president; and Ron Draper, Textron Aviation president and CEO—Samuels described the industry’s goal of net zero by 2050 as “a moon shot.” But his question to the panel of whether it was achievable was met with unanimous agreement.
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