Charter & Fractional
Leveraging Technology a Focus for Wheels Up
Recently promoted Wheels Up president Vinayak Hegde looks to revamp app, private aviation membership company's back-end tech.
Wheels UP COO Tom Bergeson, (left)  with founder Kenny Dichter (center), and Vinayak Hegde, the company’s new president, who wants to revamp customer-facing tech. Photo: Barry Ambrose
Wheels UP COO Tom Bergeson, (left) with founder Kenny Dichter (center), and Vinayak Hegde, the company’s new president, who wants to revamp customer-facing tech. Photo: Barry Ambrose

Following Wheels Up’s initial public offering in July, a primary focus for the private aviation membership company is improving its backend and customer-facing technology, Wheels Up executives said Monday morning at NBAA-BACE 2021. “When I see the private aviation industry, it reminds me of what I saw when I joined Amazon in 2000: lack of technology, lack of customer-centricity, and this massive opportunity in what I call the marketplace where we can actually match demand with supply,” said recently promoted Wheels Up president Vinayak Hegde.