Charter & Fractional
Ditching the Tie, Fractional Now Just Goes by AirShare
Rebranding reflects push for leisure clients.

Executive AirShare is rebranding to AirShare with a new name, logo, and website. Dropping the word “Executive” from its name reflects the company’s push to develop a larger leisure clientele, it said, and to simplify its overall brand recognition. “We felt strongly that we needed new branding to emphasize the incredible growth opportunity ahead of us," said AirShare president and CEO John Owen.