Embraer Shifts Pitch 'From Price to Value' | Aviation International News

Embraer Shifts Pitch 'From Price to Value'

The change accompanies “refreshed leadership” with aviation finance vet taking the helm of Embraer Executive Jets.

Many of Embraer’s business jets, like the Legacy 450 shown here on the Paris Air Show ramp, are manufactured in Melbourne, Florida.

By James Wynbrandt • Contributor - Business Aviation

June 16, 2017

Embraer Executive Jets is making “a strategic shift from price to value” in its positioning and sales strategy, said Luciano Froes, senior v-p of marketing, at the Brazilian company’s U.S. headquarters in Florida before the Paris Air Show. The change accompanies a “refreshed leadership,” with Michael Amalfitano, an aviation finance veteran, taking the helm in March as president and CEO of the business jet unit. (Amalfitano, originally scheduled to deliver the pre-Paris presentation, had a last-minute conflict.)

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