Charter & Fractional
Sino Jet and Hublot Pursue Strategic Cooperation
Charter provider Sino Jet brought a Hublot-branded Embraer Legacy 650 to the ABACE 2016 static display.

If business aircraft are all about saving time, then it’s only natural that a charter company would partner with a high-end watchmaker, and that is exactly why there is a Sino Jet Embraer Legacy 650 on the ABACE static display with a huge “HUBLOT” brand name painted on the fuselage. This is all part of Sino Jet’s new strategic cooperation with Switzerland-based Hublot.

According to Sino Jet (Booth P212), “The cross-border collaboration with Hublot comes from Sino Jet and Hublot’s shared interpretation of Chinese business elites’ needs for high-quality lifestyles. Flexibility, convenience and comfortable experience of the business jet determines its top position among all other travel methods; and as an accurate time-recording tool, a high-end watch is also an integral part of the business elite.”

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