Finmeccanica Rebrands as Leonardo | Aviation International News

Finmeccanica Rebrands as Leonardo

The name change will take effect in January 2017.

By Mark Huber • Contributor

April 6, 2016

The recent branding confusion that has been swirling around Italian aerospace and defense conglomerate Finmeccanica, parent of Finmeccanica Helicopters, will soon end as the company rebrands as Leonardo. The name is a nod to 15th and 16th Century Italian artist and inventor Leonardo da Vinci, widely credited with devising the first concept for the helicopter. The name change will become official next January. For the remainder of the year the company will operate as Leonardo-Finmeccanica SpA. Finmeccanica Helicopters had previously been known as AgustaWestland and its helicopters are still identified by their “AW” model designations. AgustaWestland had been using the name “Leonardo” for its online customer portal for some time.

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