Last weekend, I asked my friend Elena, the proprietress of two of San Francisco’s busiest restaurants, how the return to dining was going. She laughed and said, “There are three distinct types of customers right now. First is the petrified diner who refuses human contact and gets takeout delivered to their car. The second is very cautious and exclusively dines outdoors (and summer is cold in San Francisco!). Meanwhile, the third customer type says, 'Get me inside and give me a cocktail! I’m living in the Covid world!'"
Elena’s story makes me wonder if there are three types of business aviation groups in the Covid era. And if so, they might be defined as still locked down and only doing currency flights; flying cautiously, but only for essential business; and getting back to business. I do believe these are a true summary of what we’re seeing.
Sheryl Barden, CAM, is CEO of Aviation Personnel International, the longest-running recruiting and HR consulting firm dedicated to business aviation. A recognized thought leader on workforce and leadership issues, she is an NBAA CAM Fellow, past member of NBAA’s board of directors and advisory council, and recipient of NBAA’s John P. “Jack” Doswell Award for lifetime achievement and service to business aviation.
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