Aircraft
Boeing Puts Brave Face on Asia-Pac Narrowbody Prospects
The U.S. airframer’s marketing v-p sees opportunity to meet pent-up demand in China in particular.
Malindo Air took delivery of its first Boeing 737 Max 8 in May 2017. Painted in its Batik Air Malaysia livery, the airplane now sits grounded among some 400 more of the model worldwide. (Photo: Boeing)
Malindo Air took delivery of its first Boeing 737 Max 8 in May 2017. Painted in its Batik Air Malaysia livery, the airplane now sits grounded among some 400 more of the model worldwide. (Photo: Boeing)

While the continued grounding of the 737 Max will no doubt cast a shadow over Boeing’s presence at the Singapore Airshow, company vice president of marketing Randy Tinseth sees reason for optimism in generally sanguine projections for narrowbody demand in the Asia-Pacific region in particular. Speaking with a group of reporters ahead of the show in mid-January, Tinseth discounted any notion that the Max crisis had cost Boeing an opportunity to whittle away at Airbus’s leading position in the region’s narrowbody segment, preferring instead to stress the need to return the airplane to service and allowing its performance to restore the sales momentum it had gained before the grounding.