Earth-i Helps Farnborough Run Smoothly | Aviation International News

Earth-i Helps Farnborough Run Smoothly

Unique three-word identifiers are applied to every 3m-square grid on the airfield and airshow site.

By Ian Sheppard

July 13, 2016

Guildford, UK-based Earth-i has joined forces with what3words to provide the organizers of the Farnborough International Airshow with an innovative location finder to aid operations. With a simple three-word address of every 3m x 3m square of the airfield and exhibition site, this is used to manage logistics, visitor direction and emergency response efforts. The joint application comes as Earth-i exhibits at the show for the first time in the Space Zone.

Using aerial images taken from multiple angles, Earth-i built a highly accurate 3D model of the airshow site. The data was then processed to produce a single, 9-cm resolution plan-form image on which what3words overlaid their unique global 3m2 grid system.

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