“Our updated platform combines Mente Group’s proprietary appraisal history, transaction records, and consulting intelligence in a single resource,” said Mente founder and CEO Brian Proctor. “Grounded in actual aircraft transactions, MVP helps users assess their aircraft’s market position and prepare for decisions involving replacement, upgrades, insurance, and capital budgets,” he added.

Dallas-based Mente Group rolled out the upgraded platform after renaming Four Corners Aviation as Mente Aviation. The rebrand included a new logo and a single website that incorporates the combined strategy, transactions, operational consulting, appraisals, and charter and management services. 

Four Corners was established in 2021 as an affiliate company of Mente Group to provide aircraft management, charter services, and the Freedom Corporate Jet as a Service program.

Previously, the brands operated independently, with separate websites, organizational memberships, marketing, and administrative activities. Mente said the unification will let the company concentrate its resources under a common identity and direct more time and investment toward client service and growth.

“Mente has built significant recognition and credibility in business aviation, so it makes sense to put the full strength of the company behind the name that resonates in the marketplace,” Proctor said. “At the same time, Mente Aviation gives our charter and management capabilities an identity that immediately communicates what we do. Together, they make it easy for clients to see the complete range of expertise available to them.”