Charter & Fractional
Wheels Up Rebrands Air Partner Ops for Unified Identity
Brand integration began earlier this year after acquisition was completed in 2022
Wheels Up Challenger 300
Along with its fleet refresh, Wheels Up has completed a brand transformation, folding in the Air Partner operations.

Wheels Up Experience has completed a brand integration of Air Partner’s private jet and group charter services and extended a concierge-level customer engagement model to its UK operations.

Under the integration, Air Partner services in the UK, as well as in other locations around the globe, will operate as Wheels Up. Air Partner Cargo, however, will continue under its existing name, maintaining its focus on global shipping and courier services.

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