AINsight: Titles Matter at 35,000 Feet | Aviation International News

AINsight: Titles Matter at 35,000 Feet

Titles are not about ego; they’re about clarity, accountability, and respect

Business aviation flight attendants — Titles matter. For example, the cabin safety attendant title equates to a trained safety expert responsible for every passenger onboard an aircraft. © Bombardier

By Sheryl Barden • AIN Contributor

March 19, 2026

I was flying somewhere over the Midwest when I felt my jaw tighten. The airline captain came over the PA and said, “I’m going to ask the ladies to please take their seats.” Later in the flight, he said it again!

I wasn’t upset because women were asked to sit down. Safety always comes first. What unsettled me was how two casual words diminished the professionalism of the trained safety experts responsible for every passenger on board.

The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background.

The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background.

The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background.

The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background.

Sheryl Barden

AIN Contributor

About the author

Sheryl Barden, CAM, is CEO of Aviation Personnel International, the longest-running recruiting and HR consulting firm dedicated to business aviation. A recognized thought leader on workforce and leadership issues, she is an NBAA CAM Fellow, past member of NBAA’s board of directors and advisory council, and recipient of NBAA’s John P. “Jack” Doswell Award for lifetime achievement and service to business aviation.

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