Contributor - Asia

Jennifer Meszaros

Business aircraft travel is increasingly becoming more of a staple for large-company executives in Asia, according to a just-released study by Airbus Corporate Jets. Conducted by Australian firm Pureprofile, it surveyed 67 senior professionals in China, Hong Kong, and Singapore, including 34 executives from large corporations in Asia and 33 from Asian-based family offices, hedge funds, and private equity firms managing $141 billion in assets.
The study found that business aviation is now central to operations, with respondents saying that 63% to 69% of their business travel is now conducted via corporate jets. Nearly all reported saving two to three hours per trip compared with commercial flights, and 72% said at least a quarter of their business routes are not served by airlines.
Productivity gains were also significant, with 87% of executives estimating a 25% to 50% improvement while traveling, and 8% reporting gains of 50% to 75%. Top benefits cited were greater flexibility to handle confidential matters and more control over schedules. Operational flexibility aligns with broader expansion, as private equity and hedge funds plan to grow their global offices, and family offices anticipate relatives relocating abroad.
Beyond business and operational benefits, corporate aircraft are also widely used for humanitarian and charitable missions, with nearly all respondents citing emergency medical transport and crisis relief.
Meanwhile, more than half of Asian organizations expect business jet usage to increase by 50% to 75% over the next two years.
Pureprofile previously conducted a similar 2024 survey for Airbus Corporate Jets of U.S. family offices with an average $3.35 billion in assets. That study found the sector is increasingly using business aviation to support family and staff well-being, as well as philanthropic initiatives. Adoption is being encouraged by new aircraft models, improved onboard technology, and sustainable aviation fuel, with many offices considering aircraft upgrades.

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