As Elevate Aviation Group celebrates its third operational decade, the aviation services platform is looking to continue its expansion. This includes the introduction of a consumer-focused app later this year to reach what the company calls a “broader audience” for its charter services, alongside expansion of its operational footprint in South Korea.
Elevate’s business has “historically focused on an entirely different end of the market,” acknowledged CEO Greg Raiff, with clientele traditionally including professional sports teams, touring musical artists, and C-suite executives. However, he believes Elevate Jet’s new app-based booking service (augmenting existing options) will “deliver instant transparency to consumers, reducing the traditional back-and-forth.” This, explained Raiff, will “allow users to browse options with no pressure [and] validate pricing.” Crucially, Elevate hopes its app will attract first-time private aviation travelers by “demystifying the process.”
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