Charter & Fractional
Bizav Customer Demographics Shift amid New Expectations
Business aviation users are abandoning traditional ownership patterns
Customers in the Room
© Jessica Reed/AIN

Business aviation customers are abandoning traditional ownership patterns while demanding heightened security solutions and technology integration, according to industry executives speaking at the 2025 JetNet Summit in Washington, D.C.

The transformation encompasses fundamental changes in customer demographics, with the conventional “finance bro” customer evolving into what Joe Barber, chief commercial officer of Clay Lacy Aviation, described as the “digital economy pathfinder” representing biotech entrepreneurs and generational wealth transfers. McKinsey research indicates women now control approximately 32% of global wealth, translating to increased female involvement in aircraft ownership decisions.

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