Expert Opinion
AINsight: Be the Bizav Org Everyone Wants To Join
How to be an employer of choice
Words have power typed
© AdobeStock

If I’ve said it once, I’ve said it a million times: business aviation isn’t about airplanes—it’s about people. And we’re fortunate to have some of the most remarkable people in our industry.

That’s why how we show up matters. Every day. Everywhere.

Sheryl Barden
AIN Contributor
About the author

Sheryl Barden, CAM, is CEO of Aviation Personnel International, the longest-running recruiting and HR consulting firm dedicated to business aviation. A recognized thought leader on workforce and leadership issues, she is an NBAA CAM Fellow, past member of NBAA’s board of directors and advisory council, and recipient of NBAA’s John P. “Jack” Doswell Award for lifetime achievement and service to business aviation.

See more by this author