AINsight: Culture, Not Compensation, Is Your Competitive Advantage | Aviation International News

AINsight: Culture Is Your Competitive Advantage

Fixating solely on salaries is shortsighted

Employee retention — © AdobeStock

By Sheryl Barden • AIN Contributor

April 17, 2025

Years ago, I visited two nearly identical flight departments—similar fleets, comparable resources, equal pay scales. Yet their outcomes couldn’t have been more different.

One team thrived, driven by open dialogue, mutual respect, and transparent leadership. Mistakes became learning opportunities, and turnover was minimal. The other department, despite competitive compensation, constantly struggled. Internal tension, fear of admitting errors, and underlying resentment undermined their operational excellence.

The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background.

The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background.

The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background.

The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background.

Sheryl Barden

AIN Contributor

About the author

Sheryl Barden, CAM, is CEO of Aviation Personnel International, the longest-running recruiting and HR consulting firm dedicated to business aviation. A recognized thought leader on workforce and leadership issues, she is an NBAA CAM Fellow, past member of NBAA’s board of directors and advisory council, and recipient of NBAA’s John P. “Jack” Doswell Award for lifetime achievement and service to business aviation.

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