Sarah Rose (they/them) is a news writer and reporter for AIN. 
Prior to AIN, Sarah worked as a journalist for Georgia Public Broadcasting, Georgia&#039;s statewide NPR and PBS affiliate. They have also worked for several national nonprofits and as a legislative assistant in U.S. Congress. As an openly nonbinary reporter, they are a proud member of the Trans Journalists Association. 
Sarah is a 2012 graduate of Kennesaw State University.

News Writer

Sarah Rose

Gogo Business Aviation is a provider of in-flight broadband Internet service and other connectivity services for business aircraft.

Highlighting Gogo's market expansion plans with the upcoming acquisition of Satcom Direct, Gogo chief operating officer Sergio Aguirre shared that this was the third—finally successful—attempt to secure a deal to buy the connectivity and communications provider. Speaking to reporters during NBAA-BACE, Aguirre explained that issues such as debt payments hindered previous efforts.
He opened the briefing on Gogo Inflight’s acquisition of Satcom Direct with a question posed to the gaggle of reporters present. “So, what do you all think of the news? Were you expecting it? What does the industry think?”
He also pushed back on the notion that the merger was spurred by the increasing prevalence of Starlink in the space, saying that conversations about a merger began before the company—a subsidiary of Elon Musk's SpaceX—became a player.&nbsp;
“This was not an acquisition based on defense,” he said, “We’re on full-on offense.”&nbsp;
He added the company is not focused on acquiring Starlink’s customer share but on the 70% of customers who do not currently have wireless connectivity in the market.
“This has nothing to do with Starlink, but it sure is going to make their life hard,” he said.
Bigger questions like where the company will eventually be headquartered were left open-ended for now.
Under the agreement announced on September 30, Satcom Direct will receive $375 million in cash and five million shares of Gogo stock at closing and up to an additional $225 million in payments tied to realizing certain performance thresholds over the next four years. The deal is expected to close by year-end. 
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News and developments about everything that goes into the cabin of an aircraft, from floor coverings to headliners, with a special emphasis on in-flight entertainment, communications and other electronics for passengers. If it is in the cabin of an aircraft, it’s covered here.

Gogo Business Aviation Takes 'Full-on Offense' with Satcom Direct Buy

Gogo's third attempt to acquire Satcom Direct succeeds

Finally successful in securing a deal to purchase Satcom Direct, Gogo is on "full-on offense" as it looks to expand its market base.

Gogo Takes 'Full-on Offense' with Satcom Direct Buy

2024 Corporate Aviation Leadership Summit

Matt Thurber

News and issues relating to business, corporate and private aviation, primarily regarding turbine-engine-powered airplanes and helicopters. Subjects include aircraft, engines, maintenance, operations, personnel, acquisitions, accidents, safety, security, and training.

Flight-tracking service is available for display on passengers' devices

FlightPath3D and Gogo Extend Bizav Partnership

News and issues relating to the aerospace industry that are related to the science, engineering and business of flight in space involving civil, industrial and military applications, and similar topics related to flight in the atmosphere of the Earth that are not covered more directly by other AINonline subject channels. In other words, both astronautical and aeronautical subjects, except for those aeronautical topics that are specifically covered elsewhere on this website.

The German company is taking a new approach to aerospace display technology.

Zeiss Microoptics Brings New Display Tech to Aircraft Cabin, Cockpit

Charles Alcock

New developments and products in avionics, specifically about aircraft electronics in the cockpit.

ProSight technology is being demonstrated at the Farnborough Airshow

Zeiss Debuts New Approach to Cockpit and Cabin Displays 

Expands company’s offerings for high-speed, global connectivity

Pro Star Delivers G280 Gogo Galileo Satcom Installation

New service plans distinguish between a single area and global coverage

Starlink Doubles Aviation Prices, Adds Region Boundaries

Amy Wilder

News and issues about aviation maintenance, repair and overhaul (MRO), covering all segments of the aviation industry; and modifications for aircraft and engines. Subjects include product support of aircraft, engines and avionics, MRO company mergers, acquisitions, announcements and personnel, Airworthiness Directives, Supplemental Type Certificate approvals and other topics.

NBAA-BACE 2024

In this article

Gogo

Satcom Direct

More In Cabin Interior and Electronics

FlightPath3D and Gogo Extend Bizav Partnership

Flight-tracking service is available for display on passengers' devices

Zeiss Microoptics Brings New Display Tech to Aircraft Cabin, Cockpit

The German company is taking a new approach to aerospace display technology.

Zeiss Debuts New Approach to Cockpit and Cabin Displays

ProSight technology is being demonstrated at the Farnborough Airshow

Pro Star Delivers G280 Gogo Galileo Satcom Installation

Expands company’s offerings for high-speed, global connectivity

Starlink Doubles Aviation Prices, Adds Region Boundaries

New service plans distinguish between a single area and global coverage

Jet Access Maintenance Earns Starlink Dealer Status

Services span three locations in Indianapolis, Nashville, and West Palm Beach

Gogo Galileo Now Available for Gulfstream G650/G650ER

HDX antenna installed under the tail-mounted radome

Gogo Galileo Satcom Now Factory Option on Pilatus PC-24

System is FAA- and EASA-certified

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