Robert Plhak, founder and CEO of charter flight marketplace VOO, is not the first software entrepreneur seeking to coax the private aviation industry in overcoming its apparent resistance to tapping the full power of digitization. However, his own background sets him apart in that he spent the better part of the past two decades working either for aircraft charter operators or charter brokers, which is why he feels sure he can see all the dots that need joining up to make the process better.
Almost no one in the sector denies that it takes far too long to book charter flights, with operators commonly complaining that their teams are drowning in quote requests from brokers and struggling to assess all the variables needed to generate accurate and profitable pricing. While several existing software providers and online marketplaces are already seeking to close this gap, Austria-based VOO is convinced that a lot more progress could be made and that a combination of cultural issues is blocking acceptance of breakthrough technology.
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