Charter & Fractional
HondaJet Echelon Sales Boost Lider's Business In Brazil
Company has logged letters of intent for at least 30 of the new model

Lider Aviation is promoting both the HondaJet Elite II light business jet and the Japanese manufacturer’s larger Echelon model at this week’s LABACE show in São Paulo. As Honda Aircraft’s exclusive sales representative in Brazil, Lider has now signed letters of intent covering purchases of 30 Echelon jets, which are expected to complete FAA type certification in 2028.

The Echelon’s projected range of 2,700 nm would allow it to travel nonstop from any two points in Brazil, a range unequaled by others in its class. Lider sales manager Anderson Markiewicz called the aircraft “a light jet with medium characteristics.” The new HondaJet model competes with Embraer’s locally-made Phenom 300 aircraft in Brazil.