Kerry Lynch stepped into the role of editor of the&nbsp;Aviation International News&nbsp;monthly magazine in May 2022 after serving with&nbsp;AIN&nbsp;for eight years. She joined&nbsp;AIN&nbsp;in December 2014 as a senior editor covering Washington and business aviation news. She has also served on Convention News teams, including as editor of&nbsp;HAI Convention News. Lynch previously spent 25 years with Aviation Week. During her time there, she reported for and later steered&nbsp;The Weekly of Business Aviation, oversaw business aviation content on the&nbsp;Aviation Week Intelligence Network, served on the&nbsp;Show News&nbsp;staff, and held roles as the Washington columnist for&nbsp;Business &amp; Commercial Aviation&nbsp;and&nbsp;Overhaul &amp; Maintenance&nbsp;monthly magazines. In 2021 she was honored with the National Business Aviation Association Platinum Wing Award for lifetime achievement in journalism and was the 2004 recipient of the National Air Transportation Association’s Aviation Journalism Excellence Award. She also has been a recipient of an Aerospace Media Award for business aviation (2022) and NBAA Gold Wing Award (2003, 2024). Lynch graduated from The Ohio State University with a bachelor of arts in journalism.

Editor, AIN monthly magazine

Bombardier manufactures a variety of business aircraft models, provides engineering, and aircraft maintenance services.

Kerry Lynch

Bombardier today confirmed that it has a “clear line of sight” to meeting its 2025 objectives of 150 deliveries and $9 billion in revenues. Speaking during the company’s Investor Day at its new aircraft assembly plant at Toronto Pearson International Airport, president and CEO Éric Martel also confirmed that an order announced in December from an undisclosed customer for a dozen Challenger 3500s, valued at $326.4 million, was in fact from fractional owner provider NetJets and included 232 Challenger 3500 options that could push the value of the deal up to $6 billion, based on list prices. Deliveries on that order are set to begin next year.
As for its Investor Day, Martel outlined a plan to grow organically on all fronts—from delivery growth next year to expanding the market in services, defense, and its Certified Pre-Owned (CPO) program.
These are all contributing to Bombardier’s 2025 objectives, he said. When Bombardier became a pure-play business aviation company in 2021, it laid out goals of reaching $7.5 billion in revenues by 2025. Last year, the company boosted that plan to $9 billion as deliveries grew from 114 in 2020 to 138 last year, and an anticipated 150 in 2025.
In the long term, the company further believes it can bring in even more revenue on the services, defense, and CPO front: services is set to achieve $2 billion this year and grow to $2.8 billion, defense has the potential to reach $1 billion to $1.5 billion, and even CPO could become a $500 million to $1 billion program by 2030.
In terms of deliveries, Martel said the company remains in strong niches with a 2.8% compound annual growth rate (CAGR) for revenues in those sectors anticipated over the span from 2019 to 2030. Also, Bombardier has built a healthy backlog of $14.9 billion. But Bombardier is not forecasting significant delivery growth beyond 2025. Instead, Martel said, the company growth will be balanced.
On the defense front, Bombardier sees a demand for some 375 aircraft representing up to $40 billion in spending over the next 10 years. “That’s a huge market…profitable market to tap into for use. We believe we’re going to be successful capturing a lot of that market,” Martel said, noting that he was recently in Washington, D.C., and received strong interest in such applications.
As for services, Martel noted that the company has a fleet of 5,000 that is growing by a net of about 100 aircraft a year. The mix, however, is changing, with more of the smaller Learjets leaving and more lucrative larger aircraft entering. In addition, with the 1 million-sq-ft expansion of its facilities and capacity in recent years, the company has upped its market share from 31% of the business to 46%, and Martel thinks that can grow to as much as 70%.
CPO, meanwhile, is “a new stream that we didn't have before” but one that is capturing new customers within the Bombardier ecosystem, he said.
Martel also outlined plans for future investments, keeping in line with its strategy of building on its existing product line such as the unveiling of the Global 8000 and Challenger 3500. While Bombardier has not pointed to where such development may be, the Challenger 650 may be poised for a refresh since it entered the market in 2015.&nbsp; Martel noted that the 650 “is still an airplane that our customer base loves” and that deliveries have been increasing in the past few years.
Martel also opened the discussion to acquisitions in the future as the company continues to improve its balance sheet and deleverages—since 2021, its net leverage ratio has shrunk from 7.7 in 2021 to 3.3 last year, and the company’s goal will be to whittle that down to 2 to 2.5 in 2025.
The acquisitions will remain in the business aviation realm, explained Bart Demosky, executive v-p and CFO. Likely targets could come in areas that support services, defense, or CPO areas. Martel added there are multiple opportunities available.
“Since starting our turnaround plan in 2020, our teams have delivered textbook-worthy results on all fronts, consistently meeting or surpassing many of our objectives. Bombardier is well on track to meet its 2025 objectives thanks to everyone’s collective focus on executing our plan flexibly, creatively, and passionately,” said Martel. “As we now look toward the second half of what has already been a historic decade for the company, we are focused on creating even more value for shareholders by building on a predictable and resilient foundation. Bombardier will have room to grow organically, as well as to deploy capital strategically.”
From 2020 to 2023, Bombardier has logged a 13% CAGR in revenues, including a 21% CAGR for services alone.

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