Aircraft
Bombardier Continues Evolution with New Brand Identity
The 'Bombardier Mach' logo recognizes ambitious plans for the future while nodding to the past
Bombardier Global 8000 rebrand

Three years after Bombardier emerged as a pure-play company in the business aviation sector, the Montreal-headquartered airframer is rolling out a new brand identity that it says is designed to reinforce its drive toward an “ambitious future” in that market while making a nod to its past.

The logo involves a symbol of what the company calls “Bombardier Mach,” with a silhouette of an aircraft breaking the sound barrier and strokes of wind over wing to reference the company’s past—and in particular honoring its workers who have served the company.

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