Aircraft
Boeing Business Jets President Makes LABACE Debut
Brazil is an attractive market for BBJs
Boeing Business Jets exhibit at LABACE show in Brazil
Boeing Business Jets is exhibiting at LABACE 2023 in Brazil. (Photo: Antonio Carlos Carreiro/AIN)

Boeing Business Jets didn’t bring a jet this week to the LABACE static display due to space constraints but it is exhibiting—with company president Joe Benson in attendance for the first time at the Latin American show. At the booth, a model of a BBJ with a transparent side shows how much can be done with the extra space provided when turning an airliner into a business jet.

Benson said he was “eager and interested” to attend his first LABACE and to highlight the BBJ’s benefits to “customers in places we haven’t been for a while.” He added that Boeing Business Jets is “seeing an uptick in principals at these shows” since the pandemic. “Part of the reason we are here is that we see these shows as a good use of resources.”