Recently appointed JetNet CEO Greg Fell called on the industry to embrace sustainability efforts yesterday at the JetNet iQ Business Aviation Summit in New York City. “We must be leaders in the adoption of sustainable aviation fuels and carbon offsets. If we wait, we will be disrupted by this issue,” he stressed during a sustainability session. 

Fell added that the 60-year-old executive flying in a business jet may not be as concerned, “but the 40-year-old executive flying in a business jet does care. That difference is enough to disrupt our industry. Waiting is not a strategy.”

He further said the business aviation industry has a choice: be leaders or be disrupted. “I believe we should be leaders. We should be leading the charge,” Fell emphasized. Underscoring the importance of sustainability, JetNet themed this year’s iQ Summit “Bluer Skies. Greener Future.”

In addition to Fell, Tim Obitts and Bryan Sherbacow of Alder Fuels participated in the panel, along with Kurt Edwards of the International Business Aviation Council, Puja Mahajan of Azzera, and Steve Cass of Gulfstream Aerospace.

Fell took the reins as JetNet’s first-ever CEO late last year after serving as CEO for Display Social and also as COO for Gama Aviation.