Changing demographics and dynamics have prompted on-demand provider Vista Global Holding to introduce new membership plans: VJ25 for its VistaJet brand and the XO Membership for its XO brand. The Dubai-based company registered a 43 percent year-over-year increase in its member base in the first half of the year. During that time, the holding company noted that younger customers are joining as members and there is a faster turnaround in contract signups.
VJ25 is a three-year private flight subscription designed for customers who travel 25 to 49 hours a year, which is lower than VistaJet’s previous initial requirement of 50 or more hours of travel. VJ25 also provides access to the company’s fleet of 350 aircraft, guaranteed availability, VistaJet in-flight services and perks offered to other membership tiers, and aircraft at a fixed rate on every guaranteed day.
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