Contributor - UK

David Donald

Embraer (Booth Z29, Static AD_4) has launched a new web-based configurator for its Phenom and Praetor business jets that is now live on the company’s website. The Brazilian aircraft manufacturer&nbsp;has adopted an aggressive digital sales strategy with the aim of engaging potential customers in a far more immersive way than previously possible.

 


It has pioneered basic configurators since 2013&nbsp;and in 2016 introduced virtual reality headsets as part of the marketing campaign. The pandemic brought in more digital sales tools to overcome the difficulties of in-person engagements.

 


Unlike previous configurator tools, which offered only a limited number of pre-prepared renderings, the new solution provides renders in real-time and allows the user to fine-tune configurations in much greater detail than hitherto possible. The result is the ability to configure the external and internal look of the aircraft from a wide menu of detailed choices and to change the spec limitlessly to achieve the desired result.

 


Once the desired effect is achieved, the prospective customer can download a personalized brochure. At the same time, the result allows the customer to engage with the Embraer design team for further assistance and also forms a detailed starting point for accurate pricing.

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