Rotorcraft
Bell Rebrands as 'Flight' Company
The company wants to convey its emphasis on technology.

Bell Helicopter is rebranding itself simply as “Bell” and incorporating the dragonfly into its red shield logo to accompany a new slogan, “above and beyond flight,” the company announced today. Bell CEO and president Mitch Snyder said the company is making the changes to reflect its more diversified approach to flight. “We're not a helicopter company, we're not a tiltrotor company, we're a technology company redefining flight,” Snyder said. “We needed something to portray that.”