Aircraft
Business Aviation Has Prominent Role in Bombardier Growth Strategy
G7000 introduction, aftermarket ramp-up key to BBA growth projections
The Global 7000 inspired the Premier cabin interior for the Global 5000/6000, pictured.
The Global 7000 inspired the Premier cabin interior for the Global 5000/6000, pictured.

Bombardier's multi-year growth plan places significant emphasis on its Business Aircraft (BBA) division, with introduction of the Global 7000 and continued ramp-up of its aftermarket business the primary BBA contributors.

The company is in the midst of a five-year turnaround plan that has set a target of $20 billion in revenue in 2020, up from $16.3 billion in 2016. Current projections expect BBA—which generates about $5 billion annually, second only to Bombardier's rail-focused Transportation business—to grow to $8.5 billion. This year's expected addition of the Global 7000 to its in-service portfolio will give Bombardier a deep lineup, just as the business-aircraft market is turning around, company executives say.