Aircraft
New Business Jets 2016
Splitting the eye of the niche in a lackluster market

AIN 2016 New Business Jets

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The new business jet market used to be predictable. You could correlate rising sales to readily recognizable economic benchmarks such as country gross domestic products and the proliferation of ultra-wealthy people. But those predictors are no longer of particular use. For those schooled in traditional sales and marketing, the new reality must be especially discombobulating, akin to the awful feeling a pilot gets when he looks at his instruments and realizes that they are wrong. The number of billionaires in the world has doubled since 2008, the stock market continues to bump into record territory and Asian GDP is ripping along. Yet sales of new jets are on track to be less than half what they were in 2008 and the used jet market continues to suffer from bloat, with one in four of the offerings less than 10 years old.


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