Fresh Jets formally launched its online live empty-leg platform in March, offering a new way for charter users to be introduced to charter operators. Instead of just listing inventory that may or may not exist, Fresh Jets is a software system that charter operators and corporate travel departments can use to take advantage of empty legs.
The reason for starting what might seem like yet another empty-leg marketing company, said Fresh Jets CEO Timmy Wozniak, “is because there hasn’t been one that has really figured it out.” The idea is to work with travelers and corporate travel departments and show them how they can use available funds to buy empty legs, not only as a reasonably priced way to travel but also to introduce them to business aviation charter. This benefits both the traveler and the charter operators that use the Fresh Jets platform, he explained.
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