Charter & Fractional
New Flexjet Boss Continues ‘Stealth Wealth’ Chase

The nation’s third-largest fractional jet program will continue to pursue a “stealth wealth” clientele while offering them customized solutions to their private aircraft travel needs beyond traditional fractional sales, and that may mean bringing more capital into the company, according to Flexjex president Deanna White.

“You’re talking [about] moving from a mix of products where the customer owned the asset in the fractional model versus more products where Flexjet becomes the owner of the investment to provide a lease or a jet card. You have to look at how the company is structured to finance that to remain one step ahead of the customer’s needs,” White said. She said the capital could come from Bombardier or “some other facility.”

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