Bell is looking to capture more of the aftermarket for its helicopters. The company announced in January that it has integrated six support and service subsidiaries and rebranded them under the Bell Helicopter nameplate in an attempt to eliminate confusion and simplify customer buying choices. Customer service and support currently accounts for one-third of Bell’s revenue. Bell CEO John Garrison said the move would make it easier for the company to offer customers integrated solutions throughout a helicopter’s lifecycle.
The subsidiaries affected are Edwards & Associates and Aeronautical Accessories (Piney Flats, Tenn.); Rotor Blades (Broussard, La.); Acadian Composites (Lafayette, La.); Bell Aerospace Services (Bedford, Texas); and US Helicopter (Ozark, Ala.). Bell will continue to offer parts and accessories under the Aeronautical Accessories brand, and affiliates McTurbine (Corpus Christi, Texas); SkyBooks (Jacksonville, Fla.); and Edwards Rotorcraft Solutions (Fort Lauderdale, Fla.), while not part of the rebranding activity, will be integrated as a service offering to Bell customers.
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