Continued weakness in the business aviation market appears to be reflected in a low response rate to the 2010 <
How the Survey Was Administered
Continued weakness in the business aviation market appears to be reflected in a low response rate to the 2010 AIN Product Support Survey. This year’s survey invited 17,284 AIN readers to participate but only 921 completed the survey, for a return rate of 5.3 percent. Previous participation levels were 12 percent in 2009, 10.28 for 2008 and 10 percent in 2007. According to Forecast International of Newtown, Conn., which helped design and administer the survey with AIN, “While this response is a valid basis for determining subscriber opinion, the decrease in participation is discouraging and appears to be a cumulative, strong result of the poor condition of the business aviation community over the past few years.”
The AIN Product Support Survey is conducted entirely on the Internet, although some participants are invited via postcard. AIN did not, however, have e-mail addresses for all invited participants, so the return rate for those with e-mail addresses (11,050) is higher, at 8.3 percent.
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