Eurocopter reorganizes under Shape program | Aviation International News

Eurocopter reorganizes under Shape program

Eurocopter on October 22 launched a reorganization effort to address a slump in orders and shortcomings in areas where until recently CEO Lutz Bertling had

By Thierry Dubois • Writer

November 24, 2009

Eurocopter on October 22 launched a reorganization effort to address a slump in orders and shortcomings in areas where until recently CEO Lutz Bertling had been trumpeting the company’s strength. Eurocopter’s goal with the so-called Shape program is to save money, simplify processes and further invest in future products. Shape succeeds Vital, which the company launched in 2005 to facilitate a swift production ramp-up.

Since the beginning of this year, net helicopter orders have decreased by 70 percent, compared to the same period last year. Light helicopters such as the EC 120 and the AS 350/355 Ecureuil are experiencing the biggest decline. Meanwhile, medium twins, such as the Super Puma, are enjoying sustained sales.

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