In-flight medical services more than just first aid | Aviation International News

In-flight medical services more than just first aid

For entrepreneurs, the maturing of a growing market they created comes as a mixed triumph.

By Bill Wagstaff

July 30, 2008

For entrepreneurs, the maturing of a growing market they created comes as a mixed triumph. On the one hand come the recognition, fame and loads of money that flow from not only setting the pace but also defining the race. On the other, there’s the pressure that the inevitable competition brings as other smart people sharpen their pencils and try to top the original business concept with improvements.

To counter this, the successful entrepreneur looks for ways to expand the original market, a process that almost always redefines the concept behind the original business. The term for it in “business speak” is that worn cliché, the “paradigm shift.”

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