Maintenance and Modifications
Aviation Services & Suppliers Supershow 2003
Jill Hilgenberg, marketing v-p for Cygnus Business Media, has had to learn a long list of aviation vocabulary in a short time.

Jill Hilgenberg, marketing v-p for Cygnus Business Media, has had to learn a long list of aviation vocabulary in a short time. She was handed the responsibility for pulling off this year’s Aviation Services and Suppliers Supershow (AS3) combined with the airline Ground Support Equipment (GSE) International Expo. Her company acquired the rights to both shows within a few months of each other last year, and decided to combine the trade-show portions in Las Vegas. The brain trust at Cygnus reckoned there was enough synergy to bring all the exhibitors and attendees under one huge roof at the Las Vegas Convention Center May 12

to 16. The combined GSE/NATA/ PAMA event this year attracted just under 5,000 attendees and 450 exhibitors, compared with 3,000 and 300, respectively, at last year’s NATA/ PAMA gathering in Indianapolis.