Matsushita Avionics Systems might not be a company with which many people are intimately familiar, but chances are most of the business aviation industry will know quite a lot about MAS soon enough. A top supplier of in-flight entertainment systems to the airlines for more than 25 years, the Bothell, Wash.-based cabin avionics supplier this year is making its first serious foray into the business aviation IFE market.
What’s got people talking about MAS is a plan by the company to strike deals with movie studios that will allow buyers of its IFE systems to show first-run films aboard corporate aircraft. The studios are currently putting out about 10 films a month, so the idea would be to provide 10 movies to aircraft operators a month. These wouldn’t necessarily be the movies that are opening at the local mall megaplex this weekend, but aircraft operators would be able to get their hands on the films before they make it to DVD.
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