Expert Opinion
AINsight: Making the 'Handshake Connection'
One of the mainstays of business aviation is enabling personal, face-to-face handshake connections, but Covid-19 changed that and the industry adapted.

The investment mogul Warren Buffett once asked, “Ever give a firm handshake over a speakerphone?” This quote from a decade-old “No Plane, No Gain” initiative has stayed with me because nothing can replace a warm handshake.

After all, one of the mainstays of business aviation is enabling personal, face-to-face handshake connections. Yet for the past eight months—and probably well into 2021—we’re forgoing them.

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Sheryl Barden
AIN Contributor
About the author

Sheryl Barden, CAM, is CEO of Aviation Personnel International, the longest-running recruiting and HR consulting firm dedicated to business aviation. A recognized thought leader on workforce and leadership issues, she is an NBAA CAM Fellow, past member of NBAA’s board of directors and advisory council, and recipient of NBAA’s John P. “Jack” Doswell Award for lifetime achievement and service to business aviation.

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